Interaction & Experience Design

Wiseleaf Western Herbalism

Branding, website (UX, content strategy & visual design) and print collateral

Throughout this project, I worked directly with Katie Delwice a hip San Francisco herbalist, as she launched her new business. Guiding our collaboration, I developed the practice's visual identity and print collateral (business cards along with a variety of short information sheets for clients and potential clients).

In the second phase of our work together, I designed, built and launched her website at www.wiseleafherbal.com. As a final step in the year-long process of developing her new business, I’m creating packaging and an online sales channel for her ready-made herbal remedies that target common ailments and help maintain health for busy urbanites.