Facebook Recommendations for Service Alley
"Need A Guy" is the open-graph Facebook component of servicealley.com, allowing users to recommend home-service providers to their friends, friends-of-friends, and other local homeowners. The interface allows both request-and-respond recommendations and direct endorsements that become part of a service provider's profile on the site. The recommendation flow was designed to be used modally within the Facebook canvas or within a question and answer stream on the Service Alley web product.
Special attention was paid to matching entries as possible to existing providers, using geo-graphical areas to aid in identification (home-service providers often have similar names, or operate as franchises with exclusive territories). The experience also allowed recommendations in non-covered geographic regions so as not to orphan users and as a means to seed the provider database with user-generated content for future expansion.
[Design director, 2012]